Case 06
MINISTRY OF CULTURE AND TOURISM
Government / Tourism
Ad Management for Institutions of the Republic of Türkiye Ministry of Culture and Tourism: a historic record with 200,000 applications for Türkiye Scholarships!
For heritage institutions representing Türkiye's global vision — such as Türkiye Scholarships, TİKA (the Turkish Cooperation and Coordination Agency), and the General Directorate of Museums, all affiliated with the Ministry of Culture and Tourism — we developed comprehensive digital strategies. To strengthen these valuable institutions' standing in the national and international arena, we took on data-driven ad management across Meta and Google. With our innovative approach, we integrated AI-powered film production into public communication. Within the Türkiye Scholarships project in particular, the global application-gathering campaign we ran generated more than 200,000 qualified applications, playing a critical role in reaching the highest number of applications in the history of Türkiye Scholarships.
200,000+
Applications (Türkiye Scholarships All-Time Record)
Government-Scale Service
TİKA, General Directorate of Museums & Türkiye Scholarships
AI & Innovation
AI-Powered Film Production
Global Impact
Reaching Audiences from Around the World
The Challenge
Telling the vision of institutions that represent Türkiye's cultural diplomacy, educational opportunities, and historic heritage (Türkiye Scholarships, TİKA, the General Directorate of Museums) to billions of people on a global scale, accurately. At the same time, in a large-scale organization like Türkiye Scholarships, capturing the attention of tens of thousands of talented students from around the world and converting them into applications (leads).
The Solution
We combined the sensitivity of public communication with the agility of performance marketing and the power of AI innovation. We designed audience-focused ad strategies on Meta and Google, tailored to the needs of different institutions (TİKA, Museums, Türkiye Scholarships). To boost engagement, we produced innovative AI-powered films. Through precise targeting and creative communication, we set a historic record in the Türkiye Scholarships campaign, gathering more than 200,000 applications.