Case 06
MINISTRY OF CULTURE AND TOURISM
Government / Tourism
The Ministry of Tourism delivered 18M+ qualified impressions and lifted inbound search intent by 87%.
Across projects with different directorates of the Ministry of Culture and Tourism, we deliver multi-channel ad management and digital communications strategy. To bring Türkiye's cultural heritage and tourism potential to broader audiences, we design platform-specific campaigns and build content strategy in an integrated framework. We meet the communication needs of a state-scale institution with a modern media approach.
Government-Scale
Communications
Multi-Channel
Ad Management
Global
Culture & Tourism
The Challenge
Modern communication at state scale.
Communication for public institutions carries both the duty of institutional accountability and the responsibility of reaching broad audiences. Modern media tools must meet a disciplined approach at state scale.
The Solution
Integrated public communications.
We brought the communications needs of different directorates into a single holistic strategy — aligning modern media practice with the responsibility of state-scale work.
- Multi-Channel Ad Management
- Digital Communications Strategy
- Public Sector Communications & Campaign Management