Case Studies

Real brands.
Real numbers.

Five campaigns, five industries, one playbook: data-driven strategy, AI-powered optimization, and creative built for conversion. Here's what that looked like in practice.

AIATAGoBritanyaYuva MayaTurkish TechnicTurizm Bakanlığı

Case Study 01

AIATA

AIATA increased flight bookings by 240% and cut CPA by 58%.

AIATA's online booking business was growing — but paid acquisition costs were climbing faster than revenue. Ordino rebuilt the entire paid-media architecture around AI-driven search intelligence and converted wasted spend into measurable bookings.

Performance MediaAI OptimizationTravel

+240%

Booking Conversion Rate

58%

CPA Reduction

5.6×

ROAS Improvement

The Challenge

Rising CPAs in a hyper-competitive travel market.

AIATA competed against global OTAs with much larger budgets and aggressive bidding strategies. Their Google Ads account had accumulated thousands of poorly performing search terms and broad-match keywords that drained budget without producing bookings.

Attribution was unreliable, creative fatigue was unaddressed, and weekend campaign pacing frequently capped out before peak-booking hours.

The Solution

AI-powered search term intelligence and demand-responsive bidding.

We deployed Ordino's search-term intelligence layer to identify wasted spend in real time, automated negative-keyword lists based on booking conversion patterns, and restructured the account around a demand-based bidding model.

  • Rebuilt campaign structure around booking intent
  • AI-driven negative keyword automation (updated daily)
  • Smart Bidding with custom ROAS targets per route
  • Dynamic creative rotation tied to seasonality signals
  • Server-side conversion tracking with offline upload
Ordino didn't just optimize our ads — they rebuilt the way we think about paid growth. The numbers speak for themselves.
Selin AydınHead of Growth, AIATA

Case Study 02

GOBRITANYA

GoBritanya generated 5,400 qualified student leads with 4.2× ROI.

An education-consultancy brand helping Turkish students study in the UK needed a lead engine that could qualify intent — not just fill the top of funnel. We built a full-funnel paid architecture aligned with their enrollment calendar.

Lead GenerationMulti-ChannelEducation

5,400+

Qualified Student Leads

4.2×

Return On Ad Spend

−43%

Cost Per Qualified Lead

The Challenge

Too many leads. Not enough enrollments.

GoBritanya's previous campaigns generated volume, but sales teams were spending hours chasing students who were still early-stage researchers. Lead quality had no metric, and the CRM was full of dead contacts.

The enrollment calendar demanded perfect pacing — peaks around September and February — but budgets were flat across the year.

The Solution

Intent-scored lead qualification and seasonal budget choreography.

We implemented a lead scoring model tied to CRM status, layered offline conversion uploads back into Google Ads Smart Bidding, and built a seasonal budget plan that front-loaded spend at high-intent moments.

  • CRM-integrated lead scoring (high / mid / low)
  • Offline conversion imports for Smart Bidding
  • Seasonal pacing aligned with UK academic calendar
  • Creative testing by program category (MBA, bachelor, prep)
  • Meta lead forms with dynamic prefill + instant WhatsApp handoff
For the first time, our sales team is spending time on students who actually enroll. Ordino made our pipeline real.
Murat YılmazMarketing Director, GoBritanya

Case Study 03

YUVA MAYA

Yuva Maya grew property inquiries by 312% at 47% lower cost.

A real estate developer launching multiple residential projects needed a scalable acquisition system — one that could be turned on, off, and regionalized for each new project without rebuilding from scratch.

Real EstateProgrammaticLocal Targeting

+312%

Property Inquiry Volume

−47%

Cost Per Inquiry

8

Projects Launched in 12 Months

The Challenge

Every launch started from zero.

Each new residential project was marketed as a one-off campaign with no shared infrastructure. Every launch meant rebuilding audiences, creative, landing pages, and attribution from scratch — burning budget and launch time.

Regional targeting was crude, and high-intent micro-audiences (commuters, upgraders, investors) were indistinguishable from cold traffic.

The Solution

A repeatable launch system with modular audience segments.

We built a shared infrastructure — landing page template, audience stack, creative modules, reporting dashboards — that could be cloned for each new project in a single day.

  • Modular landing page template with project-specific variables
  • Reusable high-intent audience stack (investors, commuters, families)
  • Programmatic display with geofenced neighborhood targeting
  • Dynamic creative adapting to project phase (pre-sale, construction, handover)
  • Unified dashboard reporting by project + blended portfolio
We used to dread every launch. Now we look forward to the next one — everything just works.
Ayşegül DemirCMO, Yuva Maya

Case Study 04

TURKISH TECHNIC

Turkish Technic built a 6× pipeline velocity in 8 months.

A global MRO (maintenance, repair, overhaul) provider needed to reach aviation procurement decision-makers in a category where digital acquisition is notoriously difficult. We built an ABM-led performance program designed for long sales cycles and tiny audiences.

B2B / ABMLinkedInAviation

6×

Qualified Pipeline Velocity

84

Target Accounts Engaged

$11M+

Pipeline Influenced

The Challenge

A tiny audience with an enormous sales cycle.

The total addressable buying committee globally is measured in thousands — not millions. Digital acquisition in this space usually looks like awareness advertising with no meaningful conversion signal, because real buying happens at industry shows and direct relationships.

The Solution

ABM-driven paid media with sales intelligence at the core.

We built a target-account list with sales and ran LinkedIn, programmatic IP-based display, and paid search all scoped to those named accounts. Lead signals flowed back to sales in real time, and creative adapted to the decision-maker's role and airline region.

  • 84 global target accounts mapped with buying committee roles
  • LinkedIn sponsored content + message ads segmented by role
  • IP-based display on trade publications and industry portals
  • Intent signals routed to sales via Slack in < 30 seconds
  • Creative localized for Europe / Middle East / Asia-Pacific markets
Ordino turned digital advertising into a real sales tool. Our BD team now waits for the Slack pings.
Emre ÖztürkVP Commercial, Turkish Technic

Case Study 05

TURİZM BAKANLIĞI

Turizm Bakanlığı drove 18M qualified impressions and grew inbound search intent by 87%.

A destination-branding campaign designed to shift international perception and grow inbound tourism demand. We combined branded storytelling, performance search, and influencer-led social to produce measurable intent — not just reach.

Destination BrandGlobal MediaPublic Sector

18M+

Qualified Impressions

+87%

Inbound Search Intent

12

International Markets Activated

The Challenge

Brand awareness that actually moves the needle.

Destination branding is traditionally measured in reach — not in decisions to travel. The ministry needed a campaign that could demonstrably shift international perception and generate measurable downstream demand, in a way that stood up to public accountability.

The Solution

A three-layer demand engine: story, search, social.

We layered branded storytelling (video, premium publishers) over performance search (capturing emerging intent) and creator-led social (amplifying through trusted local voices in 12 target markets). Incremental lift was measured with geo-matched market pairs.

  • Video storytelling on YouTube, Meta, TikTok + premium publishers
  • Brand search capture across 12 languages
  • Creator partnerships in each target market (250+ creators)
  • Geo-matched incrementality testing for accountability
  • Weekly media-mix reporting with attribution back to flight searches
For the first time, we could show policymakers a direct line from ad spend to economic impact. That changes everything.
Dr. Kemal YıldızCampaign Advisor, Ministry of Culture & Tourism

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