Case 04
TURKISH TECHNIC
Aviation / MRO
Record growth in global aviation for Turkish Technic: we built a quarter-million-strong expert community through B2B ad management.
For Turkish Technic — one of the giants of the global aviation maintenance and repair (MRO) sector — we managed 100+ data-driven ad campaigns across LinkedIn, Google (YouTube), and Meta. Through our LinkedIn Ads and LinkedIn Newsletter Ads strategies in particular — the heart of B2B communication — we helped the brand surpass 250,000 followers and over 100,000 newsletter subscribers, building a vast community within its own industry. With our multi-channel strategy, we reached more than 50 million people on a global scale. With a precisely targeted 72-hour YouTube ad performance, we delivered the most-watched video in the brand's history. We also stood at international aviation trade shows as Turkish Technic's digital force, successfully running comprehensive event advertising end-to-end for global attendees from around the world.
250K+
LinkedIn Followers
100K+
Newsletter Subscribers
50M+
Global Reach
72 Hours
Channel's Most-Watched Video
The Challenge
Achieving pinpoint reach to the hard-to-reach, niche, senior decision-makers of the global aviation sector. Ad investment in aviation (B2B) is far more complex than reaching end consumers; decision-makers are scattered across the globe, few in number, and highly specialized. We had to move with zero margin for error — the right channel, the right narrative, the right timing.
The Solution
To reach professional decision-makers, we placed LinkedIn at the center of the communication strategy. Through professional ad management and Newsletter ads, we built a lasting audience of senior aviation professionals. By combining this B2B strength with YouTube's video reach, Meta's visibility, and the dynamics of the global trade show calendar, we elevated Turkish Technic to a global authority in digital.