Case 03
YUVA MAYA
Food & Beverage
Yuva Maya Launch Management: with our renewed face, we reached the entire target audience in record time.
We rebuilt Yuva Maya's digital presence end-to-end with a full Growth infrastructure — from brand positioning and creative content strategy to programmatic media buying across Meta and Google. Through the comprehensive launch we executed, we reached almost the entirety of the relevant target audience in record time, powerfully announcing Yuva Maya's renewal across every social media channel. By matching the right medium, the right strategy, and the right creative content, we created a vast digital impact that touched the lives of millions of users.
20.8M+
Total Reach
29.4M+
Impressions
8.5M+
Video Views
600K+
Engagements
8M+
Reach from TikTok Alone
The Challenge
Bringing the renewed brand identity, product family (Instant, Sourdough, Active Yeast), and brand-new face of Yuva Maya — a heritage, well-loved brand — to the most relevant and broadest audience across digital channels in the shortest time, to create maximum launch impact.
The Solution
By building an end-to-end Growth infrastructure, we combined data-driven performance marketing with creative content strategy. Alongside Meta and Google advertising, we managed programmatic media buying in an integrated way. With our attention-grabbing TikTok operation in particular — tuned to the pulse of Gen Z and Gen Y — we reached more than 8 million people on that channel alone. With a total reach exceeding 20.8 million, we successfully etched the brand's renewal into the minds of our target audience.