News & Insight

What we're
thinking about.

Campaign teardowns, platform updates, creative experiments, and the occasional strong opinion — from the Ordino team.

Mar 28, 2026 — Platform Update

Google's Performance Max gets a transparency layer — finally.

What the new search-term visibility changes mean for marketers, and how to actually use the data.

Mar 15, 2026 — Case Study

How we cut a SaaS client's CPA by 47% in 60 days.

A teardown of a B2B account overhaul — from audience restructure to server-side tracking.

Mar 02, 2026 — Playbook

The negative keyword playbook we run every Monday.

A repeatable weekly workflow for killing wasted spend — with the AI prompts we actually use.

Feb 21, 2026 — Opinion

Stop reporting on ROAS in isolation.

Why blended metrics, payback windows, and contribution margin belong in every weekly review.

Feb 08, 2026 — Creative

Five ad-creative patterns that outperformed in Q1.

Cross-client analysis of the static and video patterns that consistently beat control this quarter.

Jan 24, 2026 — Tooling

Our internal AI stack, explained.

The models, prompts, and pipelines behind Ordino's search-term and creative intelligence systems.

Jan 10, 2026 — Industry

Meta's advantage+ in 2026: where it wins, where it loses.

Six months of side-by-side tests across verticals, and what it means for your account structure.

Dec 18, 2025 — Announcement

Ordino raises seed round to expand AI platform.

We're doubling the engineering team and opening a second office — here's what's next.

Dec 04, 2025 — Analytics

Server-side tagging is not optional anymore.

A pragmatic guide to moving off client-side tracking — no jargon, just the steps.

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